The conversion rate is generally referred to the volume of the online shoppers or customers who actually buy your products by using various website. Conversion rate is mostly depending upon visitor’s types of course still people have general tendency that only organic visitors are more profitable. Don’t you think its bit costly to ignore millions of users those are connected with social sites? No matter they have joined such sites for their fun or friend involvement but still here chance to creak a deal as per their requirement. In an initial level we need to understand that social media engagement has become an important channel of modern online strategies for various companies and communities.
Say profits to customer’s and Earn Trust: One thing is common among us or customers we don’t always go with cheap things while we want best products or services. It apply on your customers too so first understand customers needs and introduce special and quality products or services, it is very important for you that your website must has little human factors that cover customers’ needs. If website about us page not only offer information about your company but a message from your company’s founder, awards or President with photo will simply generate trust among visitors.
Provide Referral Benefits: Your existing client’s satisfaction is one of the most important factors of your upcoming success. No doubt there is chance that your client may talk about you on their community if they satisfied with your services. But you can improve the chance by offering some referral benefits to them. One of the best ways to increase your conversion rate is to arrange new customers through existing customers. You will automatically see that your conversion rate went up by getting more trusted visitors. These benefits can be in some points as most shopping sites performing on these days, price, and gifts etc
Customer Retention – Always think from a customer’s point of view and try to take their risk on your shoulders It will increase customer trust on you and you will able to retention your customers easily. Retain your customer by knowing their goal and wants, which they are expecting from you. The retention stage should be to optimize calls-to-action bases.
Customer’s feedback: feedback is always admirable even just don’t follow old trick but also use of social media sites by asking questions for feedback like Facebook, LinkedIn, Twitter, etc. This needs less effort than individual queries and helps establish credibility in your business too by converting visitors into buyers. Either they don’t like your product or unable to get their money back. So, mitigate their risk and increase your website credibility by telling your shipping and money-back policy.
Arrange some webinars: Last one is not related to improve conversion rate but it will help to improve branding of the site. Believe me and start shout and keep shout this is only way to promote and gain branding. For example you can start a weekly webinar at twitter with #tag with your brand name you can allow your customer to share comments, suggestion and even complaints and give instant update by twitting. It will be great place for you pre-announcement of some news etc.
Social media is also becoming a new communication channel for exchanging information among individuals as well as for various companies to tell online users about their products and services. It is also a synergistic platform for everyone, where they can share their opinions and also can give feedback about their experiences on different products and services.
For every businessman or website owners’, it is not over until they make a sale. If hundreds of visitors visit their site every day, but none of them buy a single product from you than your conversion rate is zero and it can hardly be called a success. Most of the experts believe that a good conversion rate lies between 2.5 to 3%, and it is only for profit generating conversion. Therefore, social media engagement and Conversion rate are highly related with each other and goes hand in hand. Companies use social networks and start campaign for getting more and more customers and If they increase their conversion rate, then it will generate more stable income from their online efforts.